Ex. 23.02: Kvikk Lunsj – Culture
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KVIKK LUNSJ. Freia is Norway’s largest producer of chocolate and a favorite of many Norwegians. Their logo is prominently displayed on a clock on Karl Johan’s gate, the main street in Oslo.When Johan Throne Holst purchased Freia in 1882, he did more than think of factory productivity. He thought also of his employees’ welfare and what would inspire them. He believed that employees should be able to go outdoors during breaks and have access to art, both very progressive ideas for the times. To this day, the lunchrooms at Freia contain the second largest commissioned collection of Edvard Munch paintings.
Freia’s motto is “et lite stykke Norge” (a little piece of Norway). Their popular candy bar, Kvikk Lunsj, is closely connected to the Norwegian love of the outdoors. Watch these two commercials to see two examples of how they have successfully associated their products with the popular Norwegian activity of going on a hike.
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